Pages

Showing posts with label Fashion. Show all posts
Showing posts with label Fashion. Show all posts

Tuesday, March 13, 2012

How to Find a Job with a Fashion Design Degree


Fashion Designer

Did You Know.... The International Academy Of Design & Technology offers an online bachelors degree program in fashion merchandising as well as associates and bachelors degree programs in retail merchandise management. Learn more about IADT's online fashion programs.
view counter
So, what do you once you get your fashion design degree? The path is simple: market yourself, market yourself, market yourself. You know that you are talented, and armed with your fashion design degree, it is time to make sure everyone else knows this too. While you are in school, decide what aspect of fashion design you wish to focus on, and then do what it takes to get there. It is no secret that fashion design is a skills-based industry - creativity is crucial, but your applicable skills are just as important if you want to get your foot in the door. Potential employers want to see what you know, and what you can do. Show them!
The first way to properly marketing yourself involves building out a thorough, professional-looking portfolio. Do not fret if you are a recent graduate, employers understand this and are happy to consider your best student work as an example of your abilities. Spend time carefully tailoring your selections because the portfolio you present is your chance to make a memorable first impression.
It is also important to have versatile skills. It is likely that you won't start out as the head designer or the creative directory - no matter how wonderfully talented you are. You want to be seen as an asset no matter what position a potential employer has available. So, make sure that you have the creative skills, the ability to troubleshoot, devloped critical thinking skills. Impress your employers no matter what role you fill and you are well on your way to a successful career.
Okay, so the most important advice we offer budding fashion designers is to be prepared for and willing to do anything. Don't be afraid to take a job answering phones for Calvin Klein or manning the copy machine for Prada. Just view any opportunity as a way to get started. Keep your eye on your long-term goal but be willing to settle for less in the beginning.
Just for a little extra boost of encouragement, consider the first jobs of same of the most famous designers in the industry. Ralph Lauren was a door-to-door tie salesman. Coco Chanel worked as a retail saleswoman in a hosiery store. Salvatore Ferragamo worked in a boot manufacturing plant, and Marc Jacobs was a stock boy for a New York clothing store. Laura Ashley was a secretary and Manolo Blahnik was a jean buyer for a department store. Humble beginnings? Certainly. The talent of the household brand names mentioned here didn't just suddenly pop out of out nowhere. Instead, these designers believed in their talent and were willing to do what it took to break into the industry. Remember this.
Whatever you do, pursue your career in fashion with passion and intense dedication. Start each day with a healthy dose of optimism and know that if you work hard enough for long enough, your dream job can happen. See you on the runway!

Want To Be A Fashion Stylist


Fashion Stylist

Did You Know.... The Art Institutes offer fashion design and fashion marketing programs in dozens of cities across the US. Learn more about the Art Institute campus near you.
view counter
What a hair stylist does for your 'do, a fashion stylist does for your wardrobe!
It is the job of a fashion stylist to help a client figure out what "look" he or she desires and then help him or her get it. If a rocker chick is looking to tone it down for an interview, if an aspiring executive hopes to look the part, if a politician needs a new image, or if a mom desires to reclaim a lost sense of style and sophistication, he or she might consult a fashion stylist.
Ultimately, a fashion stylist is an image consultant. Professionals in this line of work have a keen fashion sense that is paired with an equally strong ability to recognize the desires and individuality of their clients. It is no big secret: we come in all shapes and sizes, and we have various personalities and lifestyles. We all want to look good, but we all want to look...well, like ourselves. A fashion stylist knows how to help clients choose outfits and accessories to compliment body type and sense of individuality.
Becoming a fashion guru takes dedication, experience, and pizzazz. Most fashion stylists start out in the fashion industry - working in various positions, including retail sales, buying, advertising, and journalism. Our tip to stylist hopefuls: soak up all of the knowledge and experience of the fashion industry that you can. Whether you start out selling pantyhose at Macy's or picking up the fashion editor's morning latte, keep your ears and eyes open! Knowing and learning as much as you can about the fashion industry will only prepare you to launch your own dream career.
Another tip: get experience by offering your services to family and friends. Everyone has the cousin whose wardrobe is stuck in the 1980's. Help your cousin out and practice your consulting skills! Don't be afraid to believe in your talent, and be adamant about marketing your services - even from the beginning. If you work hard, continue to engage in fashion design training, and want it bad enough you will eventually get a chance to show what you can do. Seize and dress every opportunity in a pair of Jimmy Choo's!

The Mystery of Fashion Trends


Trends

Did You Know.... The Art Institutes offer fashion design and fashion marketing programs in dozens of cities across the US. Learn more about the Art Institute campus near you.
view counter
This summer it is "boho" chic. Last summer, it was preppy sailor simplicity. In the late 90's it was the grunge look. Yellow is the new black. Jeans are the new business casual. And on. And on. Yes, I am writing of fashion trends. The latest look, style, and color floods the covers of magazines, the shelves of retailers from Saks to H & M, the bodies of celebrities and television characters and, undoubtedly, is able to get enough of us to buy into it (literally and figuratively) to validate the whole cycle. So, while most of us are easily able to grasp this continuously perpetuating cycle of saturating the public with the latest, greatest duds, questions remain: how does a trend start? Who makes this decision? Why does it work?
Well, to be perfectly honest, there is no definitive answer to the myth that is a fashion trend. But, while the exact formula is beyond the consumer, we can be sure that it takes the work of several different interdependent fashion industry professions to convince us that espadrilles, suspenders, and terry-cloth suits are worthy of our dollars and donning.
Fashion designers gather their inspiration, whether it comes from popular culture, music, politics, a celebrity muse, or something else entirely. Then, they design - usually a spring and fall collection. With a slew of inspired, perfectly crafted designs ready to hit the runway, they show their collections.
It could possibly be said that the trend begins at the fashion show. Fashion writers, buyers, photographers and celebrities line the runways, waiting to take in, criticize and praise the designer's work.
Writers go back to their offices and verbally comment on the design they have seen. If a collection is deemed great, the editor may be persuaded to feature the clothing on the cover of the month's issue. This is also influenced by fashion publicists - professionals who are paid to get the designer's duds in front of larger audiences. Thus, we read about the latest fashion trend.
Photographers snap photos as the models parade down the runway and sell them to parties interested in the designer's work. The photos show up in newspapers, industry magazines, fashion magazines and various other media outlets. Thus, we see the latest fashion trend.
Buyers, if impressed, order pieces that their clientele will be willing to pay hundreds or thousands to own. Other designers, those focused on mass production of more affordable versions of the latest trend, gather their inspiration here too. Thus, we can purchase the latest fashion trend.
So, as you can see, it is impossible to pinpoint exactly how a fashion becomes a trend. What you can know, with certainty, is that it took many professionals in the fashion industry to get you to the cash register with your bohemian-inspired peasant blouse.

Lights, Action, Runway


Fashion Show

Did You Know.... The Art Institutes offer fashion design and fashion marketing programs in dozens of cities across the US. Learn more about the Art Institute campus near you.
view counter

Producing a Fashion Show

Producing a fashion show is like directing a movie - coordinating all visual and technical aspects to create one final (but fabulous) production. Although fashion shows can be produced on any budget and for any type of audience, a game plan is necessary to execute perfection.
With over 20 fashion shows under my belt, I could probably write an entire book (and may still do). However, the following guidelines will certainly put you on the right track to illuminate your very own runway!
THEME of SHOW
Every fashion show must have an overall concept. Is it a Back to School Fashion Show for a mall, a showcase for a local designer, or a charity fundraiser? The client possibilities are endless. Creativity is the key to dress up the show any way you see fit. I have produced many themed events for holidays, stylist collaborations, color/shoes/jewelry/lingerie inspired concepts, and designer or retail-driven shows. Once you have a theme for your runway, the details are much easier to solidify.
MODELS
Agency models know how to strut the catwalk, but can be very expensive. If you don't have the budget to pay industry rates, base your model search on your client's needs. Are you promoting a children's line and need models under the age of 12? Is this a charity fundraiser with all ticket-holders over the age of 60? Hold a model call and place ads on free bulletins requesting potential models to show up in person to fill out fitting sheets and take Polaroids to remember their look. This is a great way to build your own model base for future shows.
FASHIONS for the RUNWAY
As the producer, you may or may not have to select the clothes for the runway. Based on your show concept, the stylists, designers, or stores might choose the merchandise. In any case, make sure you are familiar with all the garments in the show. Each garment should be returned in the same condition it originated. Take photos at the model fitting and have a list of all items on each model. When they return their outfit to you after the show, check for all pieces. This way you know who is accountable for what.
PRODUCTION
To get any show ready for the runway, you will need to solidify a venue to host the event, a runway or stage, lighting, music and of course, hair & makeup. Nightclubs, hotels, schools, and malls are popular fashion show venues. However creative spaces can be turned into runways. You may have a DJ to mix the music, a salon sponsoring the hair/makeup, and a multimedia screen on the runway with store logos. Whatever your technical details, make sure everything is tested and ready to go before the show.
SCRIPT
Write out the entire show in a script format. Whether you have an emcee speaking commentary on each outfit or music timed out for each individual scene, the model and fashion order is extremely important to have written down. This will make it much easier to call your show and follow along with the program.
VIP SPONSORS
On occasion, you may work with sponsors paying for the event who want additional publicity onsite. Hang their banners, giveaway promotional gift bags, and/or host a VIP reception for the sponsor's guests. If the sponsor is a restaurant or alcohol/beverage company, feature their product exclusively.
With thorough planning and creativity, a fashion show can be a huge success. And so much better than a boring movie!
To find a fashion design school location near you and learn more about the fashion programs available, click on any of the school links below:

Online

The Art Institute of Pittsburgh, Online Division
Bachelor's Degree in Fashion, Bachelor's Degree in Fashion, Retail Management, Bachelor's Degree in Fashion Management
International Academy of Design & Technology Online
Bachelor's Degree in Fashion, Bachelor's Degree in Fashion Merchandising

Sunday, December 4, 2011

History of Fashion

Any account of historical Indian costumes runs into serious difficulties not for want of literary evidence or of archaeological and visual materials: of both of these there is a fair measure that is available. The difficulty arises when one tries to collate the information that can be culled from these sources. The descriptions in literary works, for all their great poetic beauty and elegance, are, in the nature of things, not precise and one has to guess and reconstruct. Sometimes the descriptions are so general that they can fit more than one costume quite different from each other. All this is not to say that a broad, general idea cannot be formed of the kinds of costumes worn in the ancient, medieval or the late medieval periods in India. What one is denied is the possibility of going into the many subtleties that Indian costumes possess. Their range is remarkably wide, according to the great size of the country, and geographical differences, and the bewildering diversity of its ethnic groups is added the complex factor of the coming in, at regular intervals, of foreign peoples into India at different periods of time and in varying numbers. The costumes that these people brought along did not stay necessarily apart from the mainstream of Indian dresses - that one could have dealt with - but, with the Indian genius for adaptation and modification, these costumes become altered, even metamorphosed, and eventually assimilated to the broad, native Indian range of dress. One has, therefore, to sift and isolate, and then relate and bring together, the evidence available which is not the easiest of tasks in the context of Indian history where material culture does not always get the attention it does elsewhere. Through sharp analysis of Sanskrit, Prakrit, and Hindi, as much as Arabic and Persian sources, they have brought within reach a rich body of material. The inherent difficulty in the matter of interpreting this material and relating it to surviving archaeological and visual evidence naturally leaves some matters obscure, and others open to controversy. But a very substantial body of information has been collected.

A question that needs to be disposed of rather early is whether, in the indigenous Indian tradition, stitched garments were known or used at all. From time to time statements have been made that the art of sewing was unknown to the early Indians, and that it was an import from outside. Serious and early students of Indian costumes, like Forbes Watson, have stated, mostly on the authority of other scholars, that the art of sewing came to India only with the coming of the Muslims.' This statement needs no longer to be taken seriously. As has been established, not only was the needle and its use known to Indians from the very beginning of the historic periods that we know of; the art of sewing was practised, and one comes upon clear and early references to stitched garments that leave very little doubt about the matter.' It is possible that the view that "before the invasion of India by the Mohammedans, the art of sewing was not practiced there" was formed not on the basis of any historical or scholarly inquiry into this matte but simply 'observation': observation of the dresses of two different categories of people, those who were far more rooted in the Indian soil and could thus be taken as representing the long Indian tradition of wearing costumes in a particular fashion, and those who could be linked with outsiders' who came to India late, and visibly preferred different kinds of dresses. This observation could only have been superficial; besides, clear distinction needs to be made between the knowledge of, and the use of, sewing. It is possible perhaps also to draw a distinction between what, in the Indian context, can be designated as "timeless" costumes, and those that are time bound". The 'timeless' Indian dress of men, thus, consists of garments that use no stitching, garments in other words that, as Forbes Watson says, "leave the loom, ready for wear". The Dhoti, the Scarf or Uttariya, and the Turban, which have never really disappeared from any part of India, belong to this category, and their marked visibility in India could have led one erroneously to conclude that the early Indians did not use any sewn garments. Likewise, for women, the Dhoti or the Sari as the lower garments, combined with a Stanapatta or breast-band for covering the breasts, forms a basic ensemble, and once again consists of garments that do not have to be stitched, the breast garment being simply fastened in a knot at the back. And the Dhoti or the Sari worn covering both legs at the same time or, in the alternative, with one end of it passed between the legs and tucked at the back in the fashion that is still prevalent in large area of India.

But the preference of Indian men and women for these garments, rational and understandable in the context of the generally hot Indian climate, does not afford any proof that for long periods of time the Indians knew no other garments than those which "left the loom, ready for wear".

It is not easy to make out everything in Alberuni's description, but there is little doubt that he is referring to a dhoti when he speaks of 'turbans used for trousers', and a kaupina when he is speaking of 'a rag of two fingers' breadth bound over the loins. But the amusing reference to 'trousers lined with as much cotton as would suffice to make a number of counterpanes and saddle rugs' is not easy to make out. Possibly he is referring to dhotis of considerable length and fullness that were tucked between the legs and at the waist behind.

Similar problems arise with the accounts of Chinese writers. Wherever they speak of costume, not too much is added to our information although there is much precision and detail when it comes to their description of the trade in textiles from different parts of the country. This is understandable because one of the principal concerns of the many travellers to India was trade precisely of this kind, sometimes in these very materials. All the same, the information made available is not without interest, and one notices carefully the comment of someone like Chau j ' u-kua, the inspector of foreign trade in Fu-kien in the 12th century, concerning the dress worn by the ruler of Malabar: -"The ruler of the country has his body draped, but goes bare-footed. He wears a turban and a loin-cloth both of white cotton cloth. Sometimes he wears a white cotton shirt with narrow sleeves".
The period of the Sultanates in northern India is marked, once again, by much interest, both on the part of the Indian writers, and of the newly arrived Muslims in matters concerning fabrics and dyes and costumes. But the earlier difficulty of accurately interpreting this information persists, for even though long lists become available, these remain confined to names for which we have no pictorial equivalents in the matter of costumes, and no analytical descriptions in respect of fabrics and the like - in the paintings from the Sultanate period, an area in which our knowledge has increased remarkably in the last quarter of a century or so, there is much that one can observe, but to give precise names to costumes still remains difficult. One can at best try and find relationships between terms for costumes or verbal descriptions, and the dresses that we see men and women wearing in Sultanate period paintings, whether of the Indo-Persian style or those that we associate with western India, principally Jaina paintings produced in Gujarat and Rajasthan. When one makes the effort, however, interesting results sometimes emerge. Thus, in the paintings of the Laur Chanda in the Prince of Wales Museum of Bombay, or the Aranyaka Parva of the Asiatic Society of Bombay, or the recently discovered Devi Mabatntya in the Himachal Pradesh Museum at Simla, the long-sleeved kutia-like garments made of fine cotton material, with fastenings at the right or the left, come remarkably close to the early description by Alberuni of the kurtakas worn by Indians which have lappets with 'slashes' both on the right and the left sides. But this kind of close correspondence is not always easy to establish in other articles.

The Varna-ratnakara of jyotirishvara of the early 14th century, the Prithvichanda-charita also of the 14th or 15th century, and the compilation by Sandesara, the Varnaka~Samuccaya, have remarkably long and detailed lists of stuffs known to India in that period, but there is no correspondingly detailed information on costumes. An interesting development at the same time is that certain Persian writers,- including Amir Khusrau, begin using Hindi words, or words of the vernaculars, in their descriptions of Indian fabrics. in his usual engaging style, thus, Khusrau speaks of 'cloths that redeem the past life, decoration of the person and ornament of the body likejbanbariali and bibari - that are like a pleasant gift of a springtide and sit as lightly on the body as moonlight on the tulip or dew drops on the morning rose'. Khusrau's enthusiasm for Indian fabrics, especially the fine muslin's manufactured in Deogiri, far exceeds his notions of precision in the matter of description, but whatever he says is never without interest. Thus, writing of Deogiri in A.D. 1322, he says:" 12
The fineness of its cloths is difficult to describe; the skin of the moon removed by the executioner star would not be so fine. One would compare it with a drop of water if that drop fell against nature, from the fount of the sun. A hundred yard of it can pass the eye of a needle, so fine is its texture, and yet the point of the steel needle can pierce through it with difficulty. It is so transparent and light that it looks as if one is in no dress at all but has only smeared the body with pure water.

When it comes to a description of the costumes worn by the Sultans or the notables at any of the Islamic courts of north India, the flavour changes completely, for the writers, nearly all of them Muslims of foreign extraction, suddenly seem to move into a world of terms and articles that they are familiar with. Thus, while ibn Batutah might write in very general terms of the costumes worn by Indian women ('the women of this city and of the whole coast do not wear sewn cloths but only unsewn garments. They form a girdle with one of the extremities of the garment and cover their heads and breasts with the other.), the description by Umari of the dresses worn by the notables of Delhi suddenly becomes animated and more vivid:"

The linen garments which are imported from Alexandria and the land of the Russians are worn only by those whom the Sultan honours with them. The others wear tunics and robes of fine cotton. The make garments with this material which resembles the robes (makati) of Baghdad. But these latter as also those called wasafi differ very much from those of India as regards fineness, beauty of colour and delicacy.

Most of their Tartar (Attar) robes are embroidered with gold (muzarkasa bi-dhabab). Some wear garments with both sleeves having a tiraz border of gold embroidery (zarkasb). Others, for example the Mongols, place the tiraz inscription between the shoulders.

It is in this very strain that we have other descriptions from this period, Firuz Shah T'Ughlaq and his courtiers wearing different kinds of dresses. The Sultan himself is said to have worn a kulab costing a lac of tankas which once belonged to his predecessor. In public audience, he is said to have worn a barani with embroidered sleeves, but in private he wore a shirt. The officers are said to be wearing silken robes in public and shirts in private life. Again the Amirs and the Maliks and other officers at the Sultanate courts are described as wearing "gowns (tatailyat),jakalwat and Islamic qabas of Khawarizm tucked in the middle of the body" and short turbans which did not exceed five or six forearms. Of other Amirs we learn that they were as well dressed "as the soldiers except that they did not use belts and at times they let down a piece of cloth in front of them after the manner of the sups. The judges and the learned men wore ample gowns (farajiyat) that resembled jaradiyat (striped material from jand, Yemen) and an Arabic garment (durra) (a garment opening in front and buttoned)